DIGITAL TRANSFORMATION IN BANKING: ADOPTION OF FINTECH INNOVATIONS

Abstract

Digital transformation has significantly reshaped the global banking industry through the rapid adoption of financial technology innovations. FinTech solutions such as mobile banking, blockchain, artificial intelligence, big data analytics, and digital payment platforms have enhanced operational efficiency and customer experience. Traditional banking models are evolving to integrate digital infrastructures that enable faster, secure, and cost-effective services. The adoption of FinTech innovations supports financial inclusion and improves service accessibility. However, challenges related to cybersecurity, regulatory compliance, and technological integration persist. This study examines the factors influencing FinTech adoption in the banking sector and its impact on organizational performance. Both technological and organizational readiness are considered critical drivers of transformation. The research also analyzes customer acceptance and trust in digital financial services. Findings highlight improved productivity, customer satisfaction, and competitive advantage. The study contributes to understanding strategic digital transformation in modern banking ecosystems.